You had a very simple formula. You cranked out one hero movie after another. And the money came pouring in. But that formula is failing them. What happened?
We know what South Park’s answer to that question is:
But what are the sages in the ‘real’ media saying about the release of The Marvels where initial numbers for revenues stand at about $47 million?
Sequels, especially in Marvel Land, aren’t supposed to fall off a cliff. Yet “The Marvels” debuted with more than $100 million less than “Captain Marvel” opened with — something no sequel before has ever done. David A. Gross, who runs the movie consulting firm Franchise Research Entertainment, called it “an unprecedented Marvel box-office collapse.”
The previous low for a Walt Disney Co.-owned Marvel movie was “Ant-Man,” which bowed with $57.2 million in 2015. Otherwise, you have to go outside the Disney MCU to find such a slow start for a Marvel movie — releases like Universal’s “The Incredible Hulk” with $55.4 million in 2008, Sony’s “Morbius” with $39 million in 2022 or 20th Century Fox’s “Fantastic Four” reboot with $25.6 million in 2015. — AP
The Incredible Hulk?
That’s the company they’re running with these days? Ouch.
So, what happened to the Magic Kingdom’s Mojo?
The CEO offers some thoughts.
But with movie screens and streaming platforms increasingly crowded with superhero films and series, some analysts have detected a new fatigue setting in for audiences. Disney chief executive Bob Iger himself has spoken about possible oversaturation for Marvel.
“Over the last three and a half years, the growth of the genre has stopped,” Gross wrote in a newsletter Sunday. — AP
Sure. That’s probably the issue.
Pay no attention to any possibility that routinely offending half the country with insufferable political meddling and prioritizing those politics above your storytelling might be a factor.
Hold your course.
This problem will surely solve itself.